RALEIGH, North Carolina, 23 april 2019 / PRNewswire / – Medical Mutual Holdings, Inc., today announced that it is changing its name to Curi, a new name and brand that better reflects the company’s mission to help physicians in the fields of medicine, business and life. The name Curi reflects the company’s constant curiosity since its founding, a curiosity to continually seek new ways to meet the evolving needs of physicians.
“The opportunities and challenges facing physicians today have never been greater,” said CEO of Curi Dale jenkins. “The Curi brand is a natural evolution for our company which emphasizes our unique concern to take care of and find solutions for these caregivers, both in their practices and in their daily lives. Our team is proud to walk alongside physicians and those who support them each and every day. ”
The company that would become Curi was formed under the name of Medical Mutual Insurance Company of North Carolina in 1975, when other insurers stopped offering malpractice insurance to physicians in North Carolina. Since then, the company’s insurance offerings have expanded to 46 states and the District of Colombia, with customer concentrations in the South-East and Mid-Atlantic regions.
A mutual company owned by physicians, Curi has also extended its offerings beyond medical malpractice insurance to a variety of services for physicians and medical practices, including wealth management and other services. financial, health policy advice and wellness programs.
“Our old name hadn’t accurately reflected everything we do for a while – and in fact, it had become more and more restrictive as we broadened our offerings and geographies,” the director said. commercial of Curi, Tony Vance. “Curi will allow us to continue to grow and evolve, to be the passionately curious partner that physicians and those who support physicians expect and deserve.”
The complete new corporate branding includes:
- A new name—A name that indicates curiosity, an essential trait in physicians and a trait that propels the Curi team forward in their quest for ways to support physicians.
- A new logo—Inspired by the company’s heritage and its old logo, the Curi brand stands for passion and curiosity.
- A brighter color palette—Curi breaks with the traditional greens and blues of the healthcare industry with vibrant colors that set the company apart from its peers.
- A more modern digital presence—The company is launching three new websites: Curi.com, Curi Practice Services and Curi Capital, all of which represent a more streamlined experience for visitors, loyal members and customers.
For more information on the company and the rebranding, visit www.curi.com.
Curi (www.curi.com) is the premier provider of products, services and experiences for physicians and those who support them. From medical malpractice insurance to wealth management and wellness programs, the company, created by physicians for physicians, has been passionately curious to identify new ways to meet health needs. constant evolution of physicians since its creation under the name of Medical Mutual Insurance Company of North Carolina in 1975.
SOURCE Curi – Medical Mutual